Smart & Final's Privacy Statement

Smart & Final Privacy Policy 


Your privacy is important to Smart & Final Stores LLC (“Smart & Final,” “we” or “us”), so we have developed the Smart & Final Privacy Policy (“Policy”) to explain the collection, use, disclosure, transfer, storage and security of your personal information. This Policy applies to individuals who have made any purchase of goods or services from Smart & Final in stores or through our Website (the “Site”), entered a Smart & Final sweepstakes, participated in one of our surveys, or have otherwise provided personal information in any of our online or offline data collection activities (collectively, “Service” or “Services”). In order to provide the best service to our customers, Smart & Final sometimes aggregates personal data from different sources, including but not limited to, our website and in-store purchases. By using our Service, you agree to consent to our collection of data, use and disclosure practices, and other activities set forth in this Policy. 

Smart & Final collects and uses personal information to create rewarding shopping experiences for our customers both online and in our stores by uniquely tailoring the shopping experience to our customers’ preferences.  You can contact us with any questions regarding this Policy and our handling of your personal information by using the information in the Contact Us section below. 

Personal Information We Collect from You 

Personal information refers to any information that identifies, relates to, describes, or is capable of being associated with a particular individual. The personal information we collect can be categorized as follows: 

Contact information: name, mailing address, phone number 

Demographics: date of birth, age/age range, marital status, gender, income, hobbies, interests 

Ethnicity: race, national or ethnic origin, languages spoken 

Preferences: favorite products, interests, opinions, feedback 

Website activity: mouse clicks, scrolling activities, considered products, website pages visited and time and duration on websites 

Transactional information: purchases, sales, refunds, transaction history, order details, spending habits 

Financial information: credit/debit card data, bank account data (including account number, routing number, balance information and transactional data associated with your account) 

Electronic contact information: email address, social media handle 

Authentication information: Password, security questions and answers 

Device information: computer IP address, operating system, web browser, phone device ID, geo-location and other similar mobile data 

Personal Information We Do Not Collect from You 

We do not collect information that is outside our intention of delivering a quality shopping experience to you. This includes: 

Religious beliefs and orientation 

Personal health information 

Sexual preferences 


We do not knowingly collect personal data from children below the age of 13. Please contact us using the methods in the Contact Us section below if you believe your child has provided their personal information and the child’s information will be promptly deleted from all storage locations. 

Sources of Personal Information Collection 

Your personal information is given to us directly when you provide it by using our various online and in-store Services. These Services include, but are not limited to, the following: 

our Site(s) 

Mobile apps 

Sweepstakes and contests 


Emails, texts, social media posts, and other electronic messages 

Smart Advantage online registration forms 

Offline registration forms 

We partner with numerous product vendors, advertising companies, government agencies, and other third-party entities to deliver quality services to our potential, new and returning customers. These companies may share your information with Smart & Final depending on the consent agreements you have with them at the time of your interactions together. This Policy does not apply to the personal information collection and sharing consent you have given them.  Personal information collected from third parties may be combined with the personal information collected via our Services to compile a comprehensive profile of you, your preferences, and your shopping habits. 

Technical information about the computer and mobile devices you use when consuming our Services is sometimes automatically collected by us or our third-party technology partners.  Cookies, web beacons, scripts, application logs, fingerprinting technologies, and geo-location tracking are among the common methods in which we’re able to learn how you’re utilizing our Service as you interact with our websites, mobile apps, and other digital channels.   

Most web browsers are initially set up to accept cookies.  You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent, however, certain features of the Site or Services may not work if you delete or disable cookies.  Some of our Service Providers (defined below) may use their own cookies, anonymous identifiers, or other tracking technology in connection with the services they perform on our behalf. 

We use Google Analytics on the Site and Services to collect usage data, to analyze how users use the Site and Services, and to provide advertisements to you on other websites.  For more information about how to opt out of having your information used by Google Analytics, visit 


Uses for Your Personal Information 

We use your personal information for various purposes intended to provide you a quality shopping experience, including: 

Customer Relations – Exchanging correspondence with each other, such as: 

Keeping a record of our interactions with you when we communicate online, over the telephone, and by other methods in which we provide customer service 

Processing your registration with our Service 

Responding to your inquiries on order status, Services questions and complaints, technical issues, etc. 

Confirming your identity for security safeguard purposes 

Gauging your level of satisfaction and value of our Service 

Account Maintenance – Creating and keeping your online user account and settings current: 

Managing your online accounts 

Improving your online experience with our websites and mobile apps 

Order Fulfillment – Executing transactions when we provide our Service to you:  

Processing and completing your transactions including, as applicable, order confirmation, billing, enrollment in our loyalty or other programs, and delivering products or services 

Enrolling you in our loyalty program 

Tracking your digital and physical coupon usage 

Promotional Purposes – Providing you information about our Service, such as: 

Providing you with newsletters, articles, product or service alerts, new product or service announcements, savings awards, event invitations, and other information 

Contacting you about programs, products, or services that we believe may be of interest to you, or sharing special offers from other companies 

Sweepstakes and promotions or regarding a contest prize 

Social Networking – Posting news, updates, events, and information about Us that We feel you may find interesting: 

Collecting your feedback on our posts 

Capturing audio, video, graphics and pictures you post on our websites, social media sites and mobile apps 

Personalization – Enhancing your shopping experience with us and delivering a Service aligned with your preferences: 

Providing you with personally tailored coupons, programs, promotional information, offers, content and ads 

Analyzing transactions or purchase histories to present customized offers to you or to improve our products, services, programs and other offerings 

Other Internal Purposes – We use your personal information for general business purposes to analyze your shopping habits and better understand your use of our Services: 

Conducting market research, surveys, and similar inquiries to help us analyze trends and customer needs across product categories or customer groups 

Evaluating your shopping experience, your consumption of our Service, and creating new or modified Service offerings 

Improving your online experiences 

Legal, Security and Safety Purposes – We use your personal information to comply with federal, state, and local laws in addition to maintaining the safety and security of your physical and digital selves: 

Preventing, investigating, or providing notice of fraud, unlawful or criminal activity, or unauthorized access to or use of personal information, our website or data systems; or to meet legal obligations 

Alerting you about a product safety announcement, recall or correction of an offer, promotion or advertisement 

Enforcing our Terms of Use and other agreements 

Sharing and Disclosure of Your Personal Information 

Your personal information is shared amongst our family of companies to provide you quality Services wherever and however you interact with us. On occasion, we share your personal information with our third-party partners, suppliers, vendors, consultants and service providers to assist us in providing our Services to you. For example, you may be asked to provide your full name, address, email address and phone number to create an account on our Site. We do not sell your personal information. When requested, your personal information is provided to legal and government regulatory authorities for investigations into fraud, theft and similar criminal activities to the extent permitted by applicable law. Your personal information may be disclosed during corporate business transactions such as a merger or sale of Smart & Final.  

Your personal information is disclosed to our third-party partners when they perform Services on our behalf. Your personal information is given to them only after agreeing to stipulations of data security, confidentiality and terms of use. Your online account passwords are never disclosed nor shared with any third-party. 

Advertising and Online Tracking 

We may allow third-party companies to serve ads and collect certain anonymous information when you visit the Services.  These companies may use non-personally identifiable information (e.g. click stream information, web browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Site and other websites in order to provide advertisements about goods and services likely to be of interest to you.  These companies typically use a cookie to collect this information.  Our systems do not recognize browser “Do Not Track” signals, but several of our third-party partners who utilize these cookies on our Site enable you to opt out of targeted advertising practices.  To learn more about these advertising practices or to opt out of this type of advertising, you can visit or   


Our Services may contain links to other websites or allow others to send you such links.  A link to a third party’s website does not mean that we endorse it or that we are affiliated with it.  We do not exercise control over third-party websites.  You access such third-party websites or content at your own risk.  You should always read the privacy policy of a third-party website before providing any information to the website. 

Notice to California Residents/Your California Privacy Rights 

To opt out of sharing your Personal Information with third parties for their direct marketing purposes, please e-mail us at [email protected] and clearly state your request, including your name, mailing address, e-mail address and phone number.   


We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us.  However, no data transmission over the Internet or other network can be guaranteed to be 100% secure.  As a result, while we strive to protect information transmitted on or through the Services, we cannot and do not guarantee the security of any information you transmit on or through the Services, and you do so at your own risk. 

Processing in the United States   

Please be aware that your personal information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country.  If you are located outside of the United States, please be advised that we process and store all information in the United States.  The laws in the United States may not be as protective of your privacy as those in your location.  By using our Services, you are agreeing to the collection, use, transfer, and disclosure of your personal information and communications will be governed by the applicable laws in the United States. 

Contact Us 

Please feel free to contact us with any privacy questions or requests for more information on this Policy by email at  [email protected] or by mail at: 

Smart & Final Stores LLC 
Attn: Privacy 
600 Citadel Drive 
Commerce, CA 90040 

Please do not include any sensitive personal information in your email or letter. Regular postal mail and many email communication platforms have inadequate methods for protecting data sent through these methods. 

Privacy Policy Changes 

We may change this Privacy Policy from time to time.  If we decide to change this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Site.  Those changes will go into effect on the “Revised” date shown in the revised Privacy Policy.  By continuing to use the Site or Services, you are consenting to the revised Privacy Policy. 


Last Revision Date: September 13, 2019