Introducing a new look & feel to First Street…

We’re excited to announce a newly updated First Street logo that features a contemporary look and acknowledges our 146-year history of being the neighborhood warehouse grocery store. We’re proud to provide First Street products, which are not only equal to or better than national brands, but at even lower prices.

Our First Street private label name was coined years ago as a nod to the days when every town had a grocery store on Main Street. At Smart & Final, we wanted the name to reflect our commitment to putting customers and community first. Thus, the combination of both ideas was how First Street was born.

Tradewinds Spices & Seasonings become First Street…

You may have also noticed that our Tradewinds Spices & Seasonings are being rebranded First Street. Rest assured that the First Street line of spices and seasonings carry the same formula and quality, so you will still enjoy the same product, simply packaged as First Street.

Smart & Final Gives Shoppers a Chance to Donate to Nonprofits of their Choice in “Take a Walk Down First Street” Sweepstakes

As part of the new First Street logo introduction, from April 26 through May 16, Smart & Final customers can participate in the “Take a Walk Down First Street” Sweepstakes for a chance to win and a chance to give back to their communities – a nod to Smart & Final’s First Street, First Percent charitable donation program.

With the purchase of any First Street brand product, shoppers will receive a code to enter to win a grand prize of $1,000 Smart & Final gift card and nominate their favorite nonprofit to receive one of 15 $5,000 charitable donations. Additionally, there will be 240 winners of a $100 Smart & Final gift card.

The Smart & Final Charitable Foundation will select from the charities nominated based on the company’s focus on health and wellness, education, hunger relief, and team sports and youth development initiatives in the cities it serves. In total, we’ll award $25,000 to customers and the Smart & Final Charitable Foundation will donate $75,000 to nonprofit organizations.

Giving back to local communities remains a priority at Smart & Final, and is realized in several ways, including its First Street, First Percent program. With the purchase of any First Street branded item, Smart & Final donates the first percent of net profit to the Smart & Final Charitable Foundation.