Buy First Street Brands and Help your Local Community

Now, when you buy Smart & Final’s First Street® brands, you’ll help support your local community.

Through our new First Street, First Percent program, when you buy First Street products, Smart & Final will give the first percent of net profit to our Smart & Final Charitable Foundation™ which supports local community nonprofits.

First Street, Smart & Final’s flagship private label brand, features a wide variety of more than 2,000 products reaching across most categories throughout the store, from grocery, frozen and dairy to packaging and cleaning products. They are high quality, competitively-priced national brand equivalents.

“Smart & Final has a long history of giving back to the communities we serve. With our new First Street First Percent program, we are taking our community commitment to the next level,” said Smart & Final CEO Dave Hirz.

The funds generated from First Street First Percent will be donated to the Smart & Final Charitable Foundation which gives back to local nonprofits, e.g., food pantries, Little Leagues, Boys & Girls Clubs, the American Heart Association, Special Olympics, Olive Crest, local schools and many more.

“Buying First Street products will mean better playgrounds, more music in schools, new team uniforms and more meals for friends and neighbors in need,” said Hirz.

The Smart & Final Charitable Foundation supports four important areas – health and wellness, education, hunger relief, and team sports and youth development. The Foundation gives to nonprofits in California, Arizona and Nevada where the company has stores.

Like all Smart & Final private label products, First Street products come with a “try it, you’ll like it, or your money back” guarantee.

Based in California, Smart & Final has served customers statewide for 145 years.

For more information about First Street First Percent, click here.