First Street First Percent

Starting Feb. 17, when you purchase First Street brands at Smart & Final, you’ll be helping to support the community we serve.

Through our new First Street, First Percent program, when you buy First Street items, Smart & Final will contribute the first percent of net profit to our Smart & Final Charitable Foundation which supports local community nonprofits.

First Street, Smart & Final’s flagship private label brand, features a wide variety of more than 2,000 products reaching across most categories throughout the store, from grocery, frozen and dairy to packaging and cleaning products.  

They are high quality, competitively-priced national brand equivalents.

The Smart & Final Charitable Foundation supports four important areas – health and wellness, education, hunger relief, and team sports and youth development. The Foundation gives to nonprofits in California, Arizona and Nevada where the company has stores.



**1% of net profits from First Street brand products sold will be contributed to the Smart & Final Charitable Foundation, 600 Citadel Drive Commerce CA 90040 which donates to local charities and non-profits. No part of the purchase price may be deducted as a charitable contribution.